Prescott Brewing Company is proud to be celebrating 20 years in business in historic downtown Prescott. PBC, the first operating brewery in Prescott since before Prohibition, opened on the Ides of March (March 15th) in 1994. Warned by many to change PBC’s opening date due to the bad-luck associated with that fateful day when Caesar was assassinated back in the Imperial days of Rome, owners John and Roxane Nielsen decided to tempt fate and defy the age-old warning “Beware the Ides of March.”
Fast-forward to 2014, twenty years later, the Nielsens feel they’ve successfully defended their position…and are releasing a brand new beer in honor of their defiance on March 15th.
“Defiance”…a classically-brewed full-bodied Imperial Red Ale by style, still in fermentation at the time of this writing, will come in with a characteristically higher alcohol-by-volume level somewhere around the 9-10% range and an intense hop bitterness in the 65 IBU range. Defiance, whether in the general linguistic meaning alluding to rebelliousness or boldness, or in PBC’s beer rendition, is not for the weak of heart, so be sure to enjoy this beer with some of PBC’s hearty brewpub fare and Savor the Flavor Responsibly.